IMPWR is a strengths deployment practice founded by brand strategist Morgan McCombs. A strengths deployment practice names what you’re best at — with evidence you can’t argue with — and then keeps working until you’ve built something real with it: the role, the rate, the venture, the room. Most strengths tools end at a report; IMPWR treats the report as the starting line. Everyone else stops at the report.

A strengths assessment hands you vocabulary and calls it transformation — you take a questionnaire, receive a report, and the engagement ends. IMPWR is a strengths deployment practice: strengths are only named after they’ve been documented across twelve real stories, with every pattern cited to at least three of them, and the work continues for months after naming until one real objective is built. An assessment bills for the label. IMPWR bills for the miles after it.

IMPWR has three offers: The Baseline Read at $150 (capped at six per month), The Case at $2,500 or three payments of $875 (six engagements a year, never more than two at once), and The Deployment Arc at $15,000 standard or $12,000 founding for the 2026 cohort (five seats a year). Every dollar you spend credits forward at 100% for twelve months: $150, then $2,350 more, then $9,500 more — $12,000 exactly. Climbing the ladder costs the same as entering at the top, so starting small is never a penalty.

IMPWR is built for queer women and the queer community, and the door is open to anyone who has had to position themselves in rooms not built for them. IMPWR treats queerness as trained capability — years of reading rooms, translating yourself, and deciding what to disclose and when are professional skills, and IMPWR prices them like the premium asset they are. Nobody is screened for identity; the work is simply designed around that experience rather than retrofitted to it.

IMPWR’s free audit opens with Your Metadata — a Life Path and Expression reading calculated from the name you go by and your date of birth, arithmetic only, nothing looked up or sent anywhere — then moves into Two True Sentences, the first three parts of the five-part Baseline instrument. About twenty minutes total, fully private throughout: no recording, no account, no email capture, so IMPWR doesn’t even know you took it. If you want the full picture, the next step is The Baseline Read ($150): the complete five-part instrument, a 75-minute one-on-one read with Morgan McCombs, and a written One-Page Read. The Baseline Read never names strengths — no claim without receipts — and the $150 credits in full toward The Case or The Deployment Arc for twelve months.

The Deployment Arc is IMPWR’s six-month engagement, built in five phases: Baseline (weeks 1–2), Evidence (weeks 3–8, where twelve stories are documented and every pattern must be cited to at least three of them), Case (weeks 9–12, where strengths are finally named, the written Brief is delivered, and one claim is made — what you are the obvious choice for), Deployment (weeks 13–22, where one real objective is built: the role, the rate, the venture, the room), and Practice (weeks 23–26, where you run the next deployment solo). It ends with one built outcome, not a plan for one. The 2026 founding cohort enrolls October 7 through November 13, 2026 and starts November 16, 2026, at $12,000 founding ($15,000 standard).

IMPWR is not coaching and it is not therapy — it is a strengths deployment practice, and all engagements are 18+. Generic executive coaching optimizes you for someone else’s ladder; IMPWR builds a documented evidence base for what you’re actually best at, then positions the whole person for a life she’s building on purpose. The mechanism is concrete at every step: twelve stories, patterns cited to at least three of them, a written Brief, one claim, one built outcome. Anything that belongs with a therapist stays with a therapist.

Because the math doesn’t allow more. IMPWR is a founder-run practice, and each Deployment Arc is six months of documented evidence work — Morgan McCombs personally reads all twelve stories, checks every pattern against at least three of them, writes the Brief, and works the deployment phase alongside the client. Five seats a year, alongside The Case (never more than two at once) and six Baseline Reads a month, is the full capacity of one practitioner holding the evidence standard without letting it slip. The cap isn’t scarcity marketing; it’s quality control with a headcount of one.