Pricing

Three ways in

Three ways to work with me, and they're rungs of the same ladder: a $150 read, a ten-week naming, and the full six-month Arc I take five clients a year through. Every price is on this page, every fee counts in full toward the next rung, and you shouldn't have to get on a call to find out what anything costs or how it works.

The capacity numbers below aren't a marketing device. They're the honest math of one strategist doing this properly — and they're published for the same reason the prices are.

The 2026 founding cohort Five founding seatsannounced from the stage, never again Enrollment Oct 7 – Nov 13the only deadline is the real one Cohort starts Mon Nov 16Baseline opens for all five $12,000 founding · $15,000 standardboth published, so you can see what the founding rate is and isn't

Rung one · diagnose

The Baseline Read

$150 paid in full

Six a month. Sometimes fewer. Never more.

The full five-part instrument, in the tools — the free reading is three of the five parts, done alone; this is all five, with me
A 75-minute 1:1 read session: what's claimed, what's proven, what's conspicuously missing
The One-Page Read, in writing, plus two or three candidate objectives worth deploying toward
What you won't leave with: strengths named. Receipts take twelve stories, not ten titles — naming is The Case's work
Sealed and kept: if you ever climb, it's already your before-photo

Book the Baseline Read

Booked on the calendar. Eighteen or older.

Rung two · name

The Case

$2,500 or 3 × $875

Six a year. Never more than two at once.

Phases 1–3 of the Arc — Baseline through your Brief, in about ten weeks
Twelve stories, told in your own words; I draft the patterns, each cited to at least three of them
Three to five strengths named in language you'd say at a dinner table
The Brief, version one — written by me and read to you out loud
Three 1:1 sessions; the heavy reading between them is mine
Not included: deployment. No live campaign, no strategist on call — that's the Arc, and every dollar of The Case counts toward it

Ask about The Case

A short form, then a conversation. No decision on any call — by design.

Rung three · build

The Deployment Arc

$15,000 standard · or 6 × $2,625

$12,000 founding, 2026 cohort only · or 6 × $2,100

Five seats a year.

The whole method: six months, five phases, one built outcome
Deployment: ten weeks on one real objective, with the actual ask reviewed before it sends and a strategist on call for the live moves
Practice: you learn to run the next deployment without me
The full artifact ladder, through the Deployment Record and the Exit Read
Founding seats include a full year — quarterly check-ins through month twelve — and tools access that doesn't expire

Book the fit conversation

45 minutes, video, free. Nobody decides on the call — by design.

The ladder is a ladder

Every fee credits, in full, toward the next rung — for twelve months from the day your artifact is delivered. Nobody pays twice for ground already covered, and nobody gets a discount. Same numbers, for everyone, always. The math, so you never have to do it on a call:

The Baseline Read $150 The Case + $2,350 The founding Arc + $9,500 $12,000 — exactly what the top door costs

I'll tell you once, in writing, when a credit exists and when it lapses — and then I'll never mention it again. Climbing is yours to want.

Every engagement on this page is for adults — eighteen or older, no exceptions. No sliding scale, no negotiation, no discovery-call pricing reveal: the numbers are the numbers, and they're the same for everyone. Installment totals ($2,625 × 6 = $15,750; $2,100 × 6 = $12,600; $875 × 3 = $2,625) carry a stated 5% administration cost — the published number is the pay-in-full number, and the installments are the accommodation. Sometimes the honest read is “this isn't your tool right now” — if what you need most is a therapist or a tactical career coach, the read will say so, with respect and a referral. That's not the product failing; that's the product. More questions? Read the FAQ →